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Friday, January 25, 2013

USA TODAY Mobile Publisher of the Year

USA TODAY, a long time CCI customer, has been named Mobile Publisher of the Year by Mobile Marketer, a leading news media in mobile marketing, media and commerce.

According to a Mobile Marketer article on the 2012 awards, USA TODAY earned the Mobile Publisher of the Year Award “due to the company’s ongoing investment in the digital and mobile space, as well as a rounded content and media strategy.” Among other reasons noted for giving the award to USA TODAY were:

- USA TODAY’s web site and mobile apps were given a fresh new look as part of the company’s ongoing effort to make digital and mobile a bigger focus and further solidify the commitment to visual storytelling.

- USA TODAY’s digital and mobile efforts were redesigned to include increased color, photos and infographics, as well as new features such as deeper coverage and increased original reporting and video.

- USA TODAY’s web and tablet products also feature live video coverage, up-to-the second headlines, interactive weather mapping, commentary and user-controls that will let the audience see stories and follow the news the way they want to consume it.

See full story on Announcing winners of the 2012 Mobile Marketer Awards or USA TODAY Named Mobile Publisher of the Year by Mobile Marketer.


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