West Australian Newspapers selected CCI AdDesk as the common ad operations platform for 23 regional titles. Darryl Treadgold (left) Regional System’s Manager and Ian Jones, General Manager Regional Publications were instrumental in the selection process. (Photo: David Bailey)
With 23 regional titles produced at the same number of locations spanning approx. 2,600,000 km2 around regional Western Australia, consolidating ad operations is no easy task. West Australian Newspapers (WAN) selected CCI to meet the challenge.
“We found that the CCI sales and consultancy team were extremely flexible in their approach to meet our challenges and that problems were highlighted with solutions from the outset. Our experience from this and previous projects tells us that this is a company that is certainly committed to our industry,” says Ian Jones, General Manager, Regional Publications, WAN.
The WAN titles The West Australian, The Kalgoorlie Miner and Countryman have been running on a common CCI AdDesk system located in Perth since 2010, which according to Ian Jones was also an important factor when selecting a new ad solution for the regional newspapers.
“Implementing the 23 regional titles in one centralized CCI AdDesk data center together with the other titles is a great opportunity to have our ad sales operation running on one common platform,” he says.
Among the 23 titles are South Western Times, Bunbury Herald, Albany Advertiser and the Geraldton Guardian. Bringing the entire ad operation on to one platform gives WAN a number of benefits.
“Consolidation of all our products on one platform provides future flexibility for further centralization and the ability to have staff covered from other locations within the state when emergencies arise plus ensures that support can be handled via one department thereby reducing costs in both hardware and services,” says Ian Jones.
The CCI AdDesk system replaces two separate and different systems at the 23 regional newspapers. Four titles have so far been added to the CCI AdDesk system; the remaining 19 titles are to follow over the coming months. According to Ian Jones, the selection of CCI has perspectives beyond the current project.
“The future development of the CCI system includes some exciting new concepts that we are sure will handle both our newspaper and digital requirements long into the future as we move towards being a true multimedia company.”
West Australian Newspapers is part of Seven West Media, which is the leading, listed national multi-platform media business based in Australia. Seven West Media comprise Seven Television, the leading free to air capital city television network; Pacific Magazines, the country's second largest magazine group by readership; Yahoo!7 one of the nation’s most successful internet platforms, as well as Western Australia's leading newspaper, The West Australian and associated WA regional newspapers and radio stations. Seven West Media was created through the acquisition of Seven Media Group by West Australian Newspapers Holdings Limited (WAN) as approved by WAN shareholders on 11 April 2011.
CCI is the leading provider of editorial and advertising solutions for multimedia news environments. Our CCI AdDesk, CCI NewsGate and CCI NewsDesk products are the most robust and powerful systems in the industry, and are implemented in news organizations across five continents. We provide the platform to support evolving needs of the world's largest news organizations, and scalable solutions to help growing media brands optimize their business strategies. Constant innovation and strong customer commitment remain the cornerstones of CCI's business model. CCI is an Oracle Certified Partner and an Adobe Gold Solution Partner.