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CCI AdDesk Advertising
RE-INVENT YOUR BUSINESS PROCESS
When markets change, business processes need to be changed as well. You need to take a good look at the way you do things currently. Your sales groups may spend more time on booking ads than actually selling ads. You may still have barriers in your organization because staff has been grouped around systems instead of customers. And your staff may be performing tasks that could successfully be put in the hands of the customer.
| Efficiency gains through consolidation |
CCI AdDesk can be used to support organizational separation where it makes sense. But to maximize the ability to offer the best multi-channel ad packages to customers, many organizations have successfully consolidated their ad sales operations. CCI AdDesk provides the possibility to bring everybody involved together in a centralized environment. Consolidation is not for the sales groups alone, since efficiencies can be obtained in the back offices as well. CCI AdDesk offers a platform supporting the entire ad operation, meaning that you no longer need to maintain independent systems and financial groups with disparate practices. |
| Customer and agency self-service |
Why spend time booking standard ads if the customer is comfortable doing it on their own? This is definitely an area where you can gain considerable efficiencies. With the CCI AdDesk application Web Order Entry you open the door to such capabilities. The application guides your customers through creating and scheduling classified and internet classified ads. Access to Web Order Entry is gained through your website. Remote Order Entry is designed for agencies that manage a larger client base. The application similarly addresses classified print and internet advertising, but also allows for the booking of ROP print advertising. Access to Remote Order Entry is provided through a fit client. |
| Easy integration using standard Web Services |
In addition, CCI AdDesk offers ready Web Services, meaning that you may allow your staff or customers to access the functionality of CCI AdDesk through web portals – this can be your own development or expansion of the CCI AdDesk’s reference web portal implementation. This provides the most efficient platform for processing past and pending orders, awaited materials upload and proof acceptance or rejection. Additionally CCI Web Services can be used to solidify the interaction between CCI AdDesk and a presales system such as a CRM solution. AdDesk Sales can be your advertising sales hub for the future. |
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