Largest newspaper group in Latin America chooses a full publishing solution from CCI and Escenic

To meet its digital initiatives and to work more efficiently, Organización Editorial Mexicana selects a full suite of publishing solutions from CCI and Escenic.

October 22, 2015

To meet its digital initiatives and to work more efficiently across markets and channels, Organización Editorial Mexicana (OEM) selects a full suite of publishing solutions from CCI and Escenic. Once implemented, it will serve 63 titles in 25 Mexican states and be used by 3,500 newsroom employees in different news departments.

The publishing system based on CCI NewsGate and Escenic will be the future newsroom platform for the more than 3,500 journalists at the largest newspaper group in Latin America, Organización Editorial Mexicana, called OEM.

According to the CEO, Francisco Torres Vázquez, this new venture prepares to meet its strategic business goals.

When the decision was made to break into the digital era, we sought a company that shared our philosophy and had a product that was sufficiently developed and had the proven ability to meet the needs of a group as big and diverse as OEM

Francisco Torres Vazquez, CEO, Organización Editorial Mexicana

“Journalism will never die; on the contrary, it is becoming increasingly relevant. But how can we survive and keep up with the current times and try to anticipate what is to come? This is the challenge that OEM is attempting to tackle,” CEO Francisco Torres Vázquez says.

A new era

OEM publishes news and opinion articles for the more than 120 million people living in Mexico. But as many other media companies around the world, OEM is entering a new digital era.

“Our current management team is conscious of the need to drive technological advances in a bid to develop a multimedia strategy. This vocation for transformation is what is guiding our current efforts,” he says.

The organization started to look for a supplier of technical solutions to help it transform. The company has chosen the complete CCI NewsGate and Escenic Content Studio platform, which includes publishing for print, online, tablet and mobile, as well as detailed newsroom performance analytics.

Inspiration from the US

OEM is inspired by what other large publishing groups around the globe have accomplished with the CCI and Escenic platform. For example, OEM has looked at how the American publishing company Gannett works with one CCI NewsGate data center and five production hubs to achieve cross-sector benefits in the publishing domain for 5,000+ newsroom employees across 92 titles. OEM has also looked at how The McClatchy Company works with CCI NewsGate and Escenic across 29 U.S. markets.

“When the decision was made to break into the digital era, we sought a company that shared our philosophy and had a product that was sufficiently developed and had the proven ability to meet the needs of a group as big and diverse as OEM,” says Francisco Torres Vázquez and continues:

“In this search for a company with a worldwide profile and prestige, we felt that CCI met these requirements. One of the deciding factors was that it had a range of products - NewsGate and Escenic - to meet our needs in terms of mobility and collaboration.”

The goals of the transformation project include the following, according to the OEM CEO:

  • Multimedia strategy.
  • Coordinated and complementary workflow for print and digital editorial teams that retains their own identity but avoids duplicating tasks.
  • Dramatically speed up publishing and production times.
  • Greater integration between different editorial teams across geography.
  • Dynamic flow and placement of advertising.

CCI CEO Dan Korsgaard welcomes OEM as a new partner in business. 

“We are happy that the management at OEM has found a match for their business strategy within our offerings. With our current and evolving products, we want to support and strengthen OEM’s pursuit of the strategy business goals,” he says.

Facts

  • Organización Editorial Mexicana, OEM
  • Publishing in 25 of the 32 Mexican federal entities
  • 63 newspapers
  • 24 radio stations
  • 44 websites
  • 1 news agency
  • Approximately 3,500 newsroom employees.

Same story in Spanish - click here.