Get unique insight into how Bonnier monetizes special interest content effectively

Bonnier Publications is the largest special interest magazine and media company in the Nordic countries. Every year the company invests more than 20 M € in content, which is to be used in its 50+ magazine brands.

September 06, 2017

To amplify ROI, Bonnier Publications publishes in four different languages simultaneously and now has a systematic approach to re-edit, re-package and re-publish the content in various print and digital formats. This has turned out to be highly profitable and is made possible thanks to new editorial systems and through several new ways of editorial collaboration.

This way of working has made Bonnier experts in cross border publishing -- allowing several magazines to be headquartered in Copenhagen and then translated and edited nationally.

Jens Henneberg, Executive Vice President and Editorial Director at Bonnier Publications, will be at FIPP World Congress in London this year. On Tuesday, October 10, 2017, Jens will take the Specialist Stage and talk about how to effectively monetize special interest content. Register for the FIPP World Conference here.


See you at FIPP World Congress

Bonnier Publications and Bonnier Tidskrifter, a major Swedish magazine publisher, have joined forces to implement the CCI Magazine solution at several locations across Scandinavia. Visit CCI's stall at the Marketplace at FIPP World Congress from October 9 -11 for a talk about how you also can profit from editorial collaboration.

If you want to know more about CCI Magazine solution, please feel free to contact us at or read more about our solution here.


Bonnier to reveal streaming service combining articles and TV documentaries

Want to know more about Jens Henneberg's upcoming talk in London? In this interview with FIPP, Jens unveils the four cases he will present at the FIPP World Congress.