How to make publishing a successful business

The big question at IFRA World Publishing Expo & Digital Content Expo 2017 is how to turn news production into a sustainable business model. One of the answers is to look at the way you create and distribute content.

September 15, 2017

Digital transformation is hardly a new buzzword in the media industry. However, media are still looking for more ways to monetize digital content, create more effective workflows and to make their multichannel publishing processes smarter.

According to Lajos Lange, VP Engineering & Operations at WELTN24 (part of Axel Springer), one of the roads to success is creating the right match between technology and content.

“Awesome technology and great journalism makes publishing successful nowadays. Both disciplines are crucial for the right culture and defining the product by connecting content with tech. My mantra is ‘Tech Empowers Journalism’,” says Lajos Lange.

Cost-effective workflows for multi-channel publishing

News media need lean and agile content creation platforms which truly enable multi-channel publishing and integrated workflows. The latest innovation within this technology is called CUE. CUE is a browser-based, mobile-first platform that bundles all your relevant content creation and planning tools. This allows you to work in effective, digital-first workflows.

Axel Springer and CUE at IFRA/DCX Expo

Get more media tech insights and a demonstration of the CUE platform at the IFRA/DCX Expo.

Lajos Lange takes the Content Stage 1 at IFRA/DCX Expo on 10 October, 2017, with his presentation “WELT’s journey from a classical publisher towards a Tech Publisher”.

Also, be sure to visit the CCI/Escenic stand to get a demo of CUE and speak with experts within integrated newsrooms and digital transformation.

 

Want to meet with CCI at the IFRA/DCX Expo in Berlin? Just contact us at cab@ccieurope.com and we’ll set up the meeting.

Find more information on the IFRA World Publishing Expo & Digital Content Expo and sign up here.