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Catering for a new visual and multimedia type of storytelling was one of the major headlines of Dan Korsgaard’s opening keynote at CUE Days 2018.

July 05, 2018

From June 12-14, 2018, the first-ever joint media tech conference for CCI and Escenic users brought together 150+ media executives and technology experts in Aarhus, Denmark. CCI’s CEO, Dan Korsgaard was the first to take the stage at CUE Days to give an account on what CCI has been working hard on for the past year, and to reveal some of the advancements to look forward to in the coming year.

The best of both worlds
For many years, CCI and Escenic have each year had their own two user conferences: CCI Users Conference and Escenic Days. But since CCI’s acquisition of Escenic in 2013, the two companies, their publishing systems, and their user base have moved closer and closer together. More importantly, their users are increasingly facing the same industry challenges and are thus looking for knowledge-sharing opportunities surrounding the same themes. Therefore, a joint conference seemed like the natural next step, Korsgaard stated.

He continued to reflect upon what great outcomes the cooperation between CCI and Escenic has brought along: “Back when we acquired Escenic, we knew we would get some new colleagues -- some of the best people in the business. We also knew we would get access to this fabulous technology performing in some of the most difficult environments in the industry. But what we had not foreseen was what happened when we brought the two organizations together and then gave them the mandate to create the best technology for content creation.”
CCI + Escenic = CUE.png

Trends in the market
Dan Korsgaard highlighted 5 key trends in the current media landscape.

  1. Creative visual storytelling -- digital stories filled with images, videos, social media embeds, and interactive graphics in no particular order -- seems to be the most eye-catching and engaging form of storytelling going forward.
  2. Initiatives surrounding personalized content and personalization of the distribution of content are being taken at many publishers around the world. This could be a business booster both subscription and advertising-wise.
  3. Automatic enhancement tools are winning over newsrooms as it allows them to make more informed decisions on what content they want to publish where. Some examples are headline suggestions, A/B testing, and predicted content virality. These tools can easily be integrated into CUE, which EzyInsights, who also gave a presentation at CUE Days 2018, is an example of.
  4. A new reality is on its way, and it’s virtual and augmented. “We are observing the trends within VR and AR, and what they mean for content creation. We haven’t seen any standards yet. However, one thing is sure. It does create a completely different possibility for engagement”, Korsgaard said.
  5. Lastly, one of the newest trends for news companies is a heavy investment in technology. Some want to develop and own all the technology themselves. Others want to master the most essential technology themselves while leaving the rest to vendors. Either way, it is a positive development as “there seems to be a correlation between the media houses that are investing in tech and those that are financially successful”, Korsgaard argued.

The strategy for CUE
CCI’s CEO followed up with a list of the major headlines for the strategy for CUE going forward.

  1. The visual multimedia type of storytelling is something the team behind CUE believes firmly in. Therefore, fundamental changes have been made to the technology all the way down to CUE’s data model - so it can support CUE’s concepts of story lines and story elements.
  2. CCI and Escenic want to provide an open, flexible content creation platform that accommodates the many and constantly changing tools, which are being used in today’s and tomorrow’s newsrooms. Technically, an open platform like CUE makes it easy to integrate these many content, planning, and analytics tools into the CUE platform. The fact that CUE is also a headless CMS allows content be in one place, but lets you work with a business logic and a presentation layer of choice.
  3. Editorially, CUE offers journalists and editors a consolidated user experience with all the must-have newsroom tools integrated in the system, resulting in them only using one nice, clean user interface during their content creation process.
  4. Scalability is a vital factor in CUE as well. Both in terms of performance, number of users, and multi brand usage. So big publishing houses like Forum Communications or OEM can really benefit from having a common ‘content engine’.
  5. Finally, easing the ability to centralise workflows and re-use content so you can gain true scale of economy is a paramount at CCI and Escenic.

This article is part of a series of stories from CUE Days 2018, which we will be posting over the next few months. The stories will give you tangible learnings from the many presentations by both CCI & Escenic employees and users.
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