How to create a winning content strategy

Award-winning Nexo Jornal is Brazil’s most successful digital news startup. With its rich content and engaging storytelling, Nexo provides context to a national audience and impacts the current public debate in Brazil.

November 21, 2018

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At Digital Media LATAM 2018, co-founder Paula Miraglia shared the content strategy behind Nexo’s success. Some of the key elements included:

  • A clear brand position
  • A clear target audience definition
  • Focus on context and perspective for timely stories without covering breaking news
  • Creative and contemporary ways of telling stories.

Paula also revealed her recipe on how to turn heavy topics into engaging and immersive content for young, digital audiences, understanding their interests and needs and creating a strong sense of community around Nexo.

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