CCI AdDesk Production

When CCI Europe entered the world of advertising production, it was a natural progression for a company that had consistently been the backbone for editorial production at many of the world’s leading newspapers. With such a vast amount of experience and expertise in a production environment, CCI Europe was able to fashion a system that catered specifically to the needs of ad production staff.

Having complete control over the production process has always been essential for advertising departments. As production elements diversify the need for more refined methods of managing the entire process (including external processes such as customer proofs, electronic delivery, etc.) becomes increasingly significant.

CCI AdDesk Production presents publishers with a sophisticated, yet easy-to-use production system that automatically deals with the majority of ads in the production process, enabling staff to focus on the exceptions as well as monitor and ensure adherence to the respective deadlines.

CCI AdDesk Production is designed to offer the utmost security to production data throughout the entire production process. The multi level approach to safeguarding information and the integrity of the system offer unsurpassed peace of mind for ad departments.

The open structure used by CCI AdDesk Production allows for a seamless interaction between the CCI System, other CCI applications and the myriad of third party applications that make up the industry’s de facto standards. For publishers the result is a system that can be tailored to reflect the intricacies of the individual newspaper or newspaper group or additionally one that is configured to reflect the world’s best practices.

CCI AdDesk Production creates a completely transparent production environment and allows advertising departments to gain a clearer perspective over every facet of their operations.

While obviously appealing to individual newspapers, CCI Europe has found that in recent times more and more publishing houses and newspaper groups are looking to CCI AdDesk Production for their group’s solution, as the system allows the group to choose between either centralized or decentralized set-ups for the entire enterprise.