CCI AdDesk Sales

CCI AdDesk Sales has been purpose-built to handle all of the intricacies of a modern advertising environment.

When developing CCI AdDesk Sales, CCI Europe invested significant time and energy in listening to the needs of the world’s most renowned newspaper publishers to ensure that the system would not only meet the demands of the day, but also provide publishers with the platform to realize their visions of the future.

Revenue is the cornerstone of newspaper publishing and servicing existing customers while attracting new market segments has never been easier with CCI AdDesk Sales. Upselling, “do-it-yourself” web portals, creating new products in a timely manner, being able to identify new trends, flexibility in packaging, flexibility in rating structures, real time pricing and integration of sales into the advertising workflow all work towards creating a platform of “creation to cash” in one system.

CCI AdDesk Sales also allows advertising departments to build communities of advertisers and thereby loyalty by capturing superior customer information. CCI Europe understands that customer relationship management is not “exclusively” a technological issue; however, CCI AdDesk Sales has been designed to provide maximum support for the process.

Relationships are at the heart of CCI AdDesk Sales. Whether the business is a stand-alone entity or a part of a major news network with access to radio, television and/or the vast array of new and emerging media, CCI AdDesk Sales has the capacity to not only adapt, but provide a solution to capitalize on an organization’s internal infrastructure.

CCI Europe’s commitment to developing an integration architecture for CCI AdDesk Sales ensures that as new products come into the marketplace and as the landscape develops, CCI AdDesk Sales is able to incorporate these developments without requiring publishers to change their systems’ architecture.