Sales

Sales – Capitalize on your opportunities

Sophisticated sales force automation has enabled CCI AdDesk Sales to deliver the platform to generate greater revenue from each and every sales opportunity.

The most effective sales agents are those who can combine a thorough knowledge of the customer’s needs with a detailed knowledge of the range of products to satisfy those needs. CCI AdDesk Sales combines detailed customer information with highly automated sales prompts to ensure that sales agents always find the “best fit” solution between customer and product. With an unlimited potential to specify media packages, publishers can create an environment where they are assured that an optimal sale occurs each and every time a sales representative has contact with a customer.

One of the main strengths of CCI AdDesk Sales is the system’s ability to place the vast amount of information generated throughout the sales process into a logical framework and present it at the fingertips of the end user, whenever they need it.

Reports on sales trends, projected revenue and published revenue can now be generated automatically to give an up-to-the-minute account of the sales targets. These reports can be crosschecked against a product line, salesperson, sales group or advertising department.

Sales directors are given a very clear picture of how individual publications are performing at any given time, as innovative tracking allows various ad placements to be tracked and captured under individual publications. Revenue can be analyzed and allocated across product lines, enabling managers to react quickly to divert sales efforts in the areas of the product lines that need to be built up.

Canvassers are also supported through more effective sales force automation. “Cold calling” and “follow-up” calls are tracked and monitored in the system, enabling canvassers to focus on selling not on administering their time.

CCI AdDesk Sales maximizes revenue by providing the right people with the right information at the right time.