CCI AdDesk Sales

Digital Services – structure and definition = unlimited opportunities

In order to provide publishers with a platform for building customer loyalty, CCI AdDesk Sales is designed to create a feeling of “they know me” by providing advertisers with consistent customer service throughout the sales process 24 hours a day, seven days a week, regardless of the medium advertisers are using for placing ads.

Customer service opportunities are continually increasing as a result of enhanced accessibility to the Internet for booking adverts online, for both print and online media. CCI AdDesk Sales allows online access for trusted advertisers – ranging from approved private parties to agencies – providing potential advertisers with even greater access to publishers’ products.

CCI AdDesk Sales provides a consolidated view of all ads/orders independent of their origin. The system applies the same business rules to advertisements booked from external sources as it does to ads booked directly with the CCI System. In CCI AdDesk Sales, all data is homogenous, irrespective of the channel that was used to create it.

To reinforce publishers’ commitment to customer service and building customer loyalty, CCI AdDesk Sales is designed to allow preferred customers to be granted privileges in order to interact with the system directly.

The repurposing of advertising to different media is easy and efficient with predefined packages that allow the customer or salesperson to choose the most relevant advertising mix.

The key to CCI AdDesk Sales is well-defined, well-structured data. Having a centralized database provides a secure platform for effective administration. The CCI System harvests meta data by parsing ad content to extract maximum attributes from both print and non-printed media. Furthermore, CCI AdDesk Sales stores the data in a relevant media neutral format that allows publishers to use the information to generate greater revenue across a broader spectrum of media types.

CCI AdDesk Sales provides advertisers with the tools and framework to achieve their goals. Simultaneously, the CCI System increases efficiency while allowing publishers to be more responsive to their customer’s needs. In an increasingly convergent environment, CCI AdDesk Sales provides publishers with a genuine competitive edge.