CCI AdDesk Sales

Finance –Information on demand

In any business system, access to detailed, accurate financial information is imperative for managing both customers and products effectively. CCI AdDesk Sales provides publishers with the latest tools to maximize their financial information for the betterment of their business.

The CCI AdDesk Sales’ A/R module is unique in that it is a product that is developed by CCI Europe in conjunction with Neasi-Weber International (NWI). It is the result of two industry heavy-weights pooling their collective knowledge to produce a powerful A/R module that creates unprecedented synergies for publishers looking to get the most out of their financial system.

In real terms, the A/R module has been developed to address the current and future needs of the contemporary media company. It provides online, real-time transaction processing and state of the art cash application processing, and it supports CCI AdDesk Sales’ multi-media advertising and bundled buy capabilities.

Prepayments become a single workflow from the point of sale through to settlement, providing today’s publishers with a true order to cash system of “best practices”.

Publishers have the freedom to establish default credit criteria, such as credit limit and routing rules, for each and every one of their customers. Orders can be credit checked against any account that the customer might have.

The CCI AdDesk Sales accounts receivable information is fully compatible with the system’s ad management capabilities, supporting adjustments to ads both before and after publication. Each ad is linked to its associated invoice(s). Seamless integration between advertisements and invoices allows for more effective claim/dispute handling procedures.

The system includes multiple methods for applying payments. Not only does CCI AdDesk Sales’ accounts receivable process support multiple online application methods, it also supports import of payments from external sources, such as banks and credit card clearance houses.

Having an integrated accounts receivable module ensures that revenue allocation from advertisements to general ledger occurs automatically. This enables publishers to acquire very specific information about the effectiveness to their product lines as tracking can illustrate exactly how much a particular product has generated.

By providing greater access to information and simplified procedures in accordance with the predefined business logic, CCI AdDesk Sales creates a solid platform for managing the financial performance of every aspect of the business. The system is highly flexible and the dynamic nature of the information within the system puts publishers in control of the financial picture.