CCI AdDesk Sales

Flexibility – complete control

CCI AdDesk Sales provides publishers with complete control over their advertising system and in the process gives managers the tools to manage more effectively, as the CCI System allows publishers to construct a system that accurately reflects all of the various products and services they have on offer.

The CCI AdDesk Sales System provides staff with a clearer overview of the system, as the entire business process – from ad order entry to final production and publishing – is electronic and in accordance with the predefined business logic; thereby reducing the need for manual calls, controls and checks.

In order to provide publisher with a tool for exploiting new trends, CCI AdDesk Sales has been developed with a broad range of tools and functionalities that creates a more nimble system. The creation and maintenance of the system structure is now more intuitive, enabling faster responses to requests from sales departments, as well as establishing a more transparent environment for all concerned.

CCI AdDesk Sales can readily set up new product structures, rate cards, sales assignments, classifications, publications, account profiles, customer rules, business processes, validations, security, deadlines and a whole lot more.

CCI AdDesk Sales also offers unsurpassed protection for system information. The CCI System operates in a high availability environment with a disaster recovery option.

The system provides publishers with the chance to consolidate the financial back-end of their system while providing a variety of user interfaces to the system’s front-end users. To that end, user profiles can be fully customized to ensure that different users are presented with their own view of the system.

Reporting on items such as new business trends, dormant customers, top spending advertisers, canvassing call sheets and the like, start to illuminate where opportunities lie. In effect, CCI AdDesk Sales combs the massive amount of data already stored in the sales process and transforms it into pertinent, tangible information that can be used to support strategic business decisions.

CCI AdDesk Sales provides publishers with the flexibility required to respond rapidly to opportunities when they arise.