CCI AdDesk Sales

Integration Architecture – Much more than XML

CCI Systems allow publishers to create the perfect business solution, due to the unsurpassed ease of integration both to and from the solutions. CCI AdDesk Sales extracts the essence of the years of experience gained from implementing projects at the world’s leading newspapers and offers a sophisticated system that is open and scalable enough to satisfy all even the most stringent demands.

Publishers requiring integration for systems that may not have traditionally been integrated are now given a reliable platform to do exactly that. Customer information, independent of the channel or system through which a customer is interacting with the publisher, is now consolidated in one environment.

CCI Europe, publishers, a third party integrator or any combination of the three, can readily carry out the integration of CCI AdDesk Sales into third party systems.

XML is now commonly accepted as the most standardized data exchange format throughout the world. As such, CCI AdDesk Sales stores all data in an SGML format with information being exchanged via the XML format. XML tools are also used for the importing, exporting and storage of data on the database, which provides a solid basis for quickly generating content for new products.

CCI AdDesk Sales is based on standard APIs (Application Programmable Interface). CCI AdDesk Sales takes the industry’s standard third party applications and provides integrations in the form of CCI Interfaces and CCI Integrations.

CCI AdDesk Sales provides the framework to encapsulate business logic and business rules into a tangible system that unites the users, customers, systems supporters, managers and all other allied personnel onto a single integrated platform.

The system facilitates business analysis in a holistic manner, not just on advertising information. CCI AdDesk Sales provides a complete view of an advertising environment, based on marketing, circulation, editorial, competitive statistic and financial information all via the use of standard software and business intelligence solutions.