CCI NewsDesk

Perspective –Your point of view

At the heart of CCI NewsDesk is a unique object-oriented database that serves as a powerful reservoir for all stories, photos, graphics and layouts. Since its inception CCI NewsDesk’s strong data management concept has been the ally of newsrooms around the world.

In a modern newsroom where copy, photos, graphics and the like have multiple destinations, the idea of being able to store all production material in a media neutral format offers maximum use of content. Although text can be pre-purposed, they can also be re-purposed at will. Publishers are given complete control of their number one asset – news data.

In CCI NewsDesk news data and its associated metadata are stored in a media neutral, XML like format, which effectively separates form from content. The separation of content and form is vital for re-purposing text.

The media neutrality of data is one aspect to a database; another is the perspective that the database provides to its users.

CCI NewsDesk allows publishers to structure workflows to ensure that personnel have access to data whenever and wherever they need it. Through CCI DB Access, the database’s user interface, users are presented with their own perspective of the data within the database.

Moreover, the database structure allows for all users to keep abreast of developments, as every time an object is modified in the database, all relevant users (that is those users who may be working with that object) are immediately notified of changes.

CCI NewsDesk stores all news information in one coherent database where users, pending permission, have access to everything. Now, the idea of one piece of copy that is sent to multiple distribution platforms is not just a dream, it is a reality.

Meaningful, well-structured data that is traceable throughout the entire production process ensures that news organizations are in an optimum position to realize the potential of the information that they already possess.