CCI NewsDesk

Smart – Richness of functionality

In 2001, The Cole Papers, America ’s definitive source of publishing information, stated that CCI Europe was the “gold standard among system suppliers” and “the front-end system against which you measure all others.” In a day where the lines between editorial systems vendors tend to be a little blurry, CCI NewsDesk stands out from the crowd because of sophisticated functionality that adds real value to news creation and news production.

As newspaper publishers continue to focus on creating a more mobile workforce, CCI NewsDesk provides an array of features to help publishers realize their objective. In CCI NewsDesk, CCI WebAccess supports diverse workflows and gives reporters on the road full access to the database.

Publishers are realizing the benefits of operating in a terminal server (thin client) environment, where it is possible from any Windows PC, Mac, Java or Internet browser to have full CCI NewsDesk functionality without installing CCI Software on the client.

Another facet of CCI NewsDesk that can directly increase the mobility within a newsroom is CCI MailGateway. CCI MailGateway handles the reception of stories and photographs from reporters or photographers working offline. The program enables the automatic import of stories and photos directly into the database. E-mail can be used for sending an assignment to a journalist with specific production information attached.

While mobility is becoming a goal in itself, publishers are also demanding new methods to target content. In CCI NewsDesk, highly granulated zoning of the printed product allows newspapers to customize their newspaper to the subscriber level.

CCI NewsDesk has adopted a flexible, yet intuitive approach to content sharing and zone specific content generation. By effectively automating aspects of the copy flow processes, CCI NewsDesk has ensured greater consistency in relation to text workflow and in particular the reduction of manual errors that have dotted the zoning process in the past.

Complex zoning ensures that advertising, editorial and circulation, the three pillars of a newspaper, are working together to ensure that the newspaper is reaching a very specific, well-defined target audience. CCI NewsDesk has the sophisticated functionality that creates the opportunity for newspaper publishers to specifically target their printed product to whatever size market they would like to target.

CCI NewsDesk also offers standardized integrations into packages from vendors such as Microsoft, Adobe, Quark, etc., to provide personnel with tools they know and trust.

From story creation to final publication, CCI NewsDesk is crammed with clever features that enable newspaper publishers to maximize their return on investment.