CCI NewsDesk

Efficiency – Streamline and control

An ability to streamline the news creation and news production process is a primary goal for all news publishers. With CCI NewsDesk publishers can create intricate workflows that mirror the manual procedures and enhance the flow of information throughout the newsroom.

The basic premise behind CCI NewsDesk is a central database (serving as an object-oriented database for all editorial elements: stories, photos, graphics and layouts) surrounded by standardized applications that form the core of a sophisticated editorial solution. Publishers are provided with maximum flexibility in creating suitable workflows for their newsrooms as the interaction between the database and applications are customizable.

Through the unique database concept, CCI NewsDesk supports the implementation of parallel workflows for editorial and production staff.

Obviously, when utilizing a parallel workflow, communication between individuals and between different desks working on the same elements on a page takes on even greater importance. CCI NewsDesk automatically sends notification of changes to all relevant parties and the database is updated automatically to reflect the latest amendments.

In CCI NewsDesk, reporters and designers file stories; including relevant status information into a copydesk pool which all editors can access. While waiting on specific elements, editors are free to work on other items, as they will receive automatic notification when the elements they are waiting on become available.

All stories and their related elements are stored in a media neutral format in CCI NewsDesk. Strict separation of content, typography and layout allows for the simultaneous production of content to a variety of media.

CCI NewsDesk also provides publisher with a clearer overview of the news process. Advanced tracking makes it possible to monitor the production flow of each individual element, which in turn ensures a better management of the editorial workflow.

CCI Europe has created an editorial system that is designed to take the workflows and operational procedures of news organization, and mirror them in an electronic form. By automating procedures CCI NewsDesk provides publisher with an effective platform for garnering efficiencies across the entire organization.